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Published August 19,2020 by Davu Siva
Useful Ways for Mobile app Validation

The ability of any business activity relies on the idea behind it. It becomes all the more important in the competitive world that we live in. Not only finding the right idea but also making it successful is the prime requirement.

Validation of the Mobile App

Validation of the mobile app indicates the possibility of success for the idea. It indicates whether your idea can provide profit for the business. This plays an important phase in mobile app development.

The idea of the development of a mobile app is truly unique. But one is oblivious of the market condition or the demands of the audience. Therefore various steps need to be followed to get your mobile application validated.

Identifying and Analyzing Existing Apps in a software development company

In the process of developing apps, there are a certain number of applications in the play store/ app stores that have the same utility. So one needs to identify existing applications similar to the app idea and then study the creation of a unique position in the market. So competitive analysis helps in evaluating the mobile app idea which helps in getting an estimate of the features to be included or excluded. 

Studying the market among Android App Developers and iOS App Developers

One needs to identify the specific group for which the application is being developed. Only the specific market needs to be analyzed. As only some people might be in need of the solution, one needs to analyze the requirement of the audience including the difficult points in order to avoid failure.

Pay heed to your Audience

Studying your audience’s requirements helps in creating an application that is suitable for them. Through email correspondence or phone call interviews, one can get complete knowledge about the real difficulties involved. User reviews can be analyzed to verify mobile app ideas.  

Creation of a Minimum Viable Product (MVP)

Being aware of the competition, gaining the requirements of the target audience one is better equipped and informed about the features of the application being developed. Now there is the requirement of coming up with an MVP that can be sent for testing and evaluating its functions.

Prototype

Prototypes help in defining the design flow much before the development. After getting ready with a prototype one can evaluate the effectiveness of carrying out various iterations.

Creation of final design

After completing the various phases, the final draft of the application design needs to be created. Customer validation is then required. Testing by some of the users and receiving feedback may be required. Beta version can be launched with only a few users signing up in order to get insights to create and launch the final product.

Strategies for Validation in a mobile app development company

The ideal app can be created only after passing through various steps such as

  • Study app store/play store to study the uniqueness of the idea
  • Organize meetings with people who can throw better light on the ideas
  • Study customer reviews and app listings
  • Calculate development cost and funding to add or remove certain features

After finalizing the application idea, a detailed study regarding the idea is carried out with a focus on

  • Identifying issues of the users
  • Go through competitors’ app and their focus
  • Find out whether the application is compatible with the market
  • Study user-usage in order to identify salient features

Keyword Research

One needs to be cautious in selecting the keywords for mobile app development. Numerous tools such as SEMrush, KWFinder, Google Keyword Planner are available to help in keyword research and selection.

Landing page

This forms the most important part of app development as it can greatly impact the marketing of the application. This helps in providing the complete information on a single page. Landing page comprises of

  • Visitor’s email addresses
  • A complete description
  • Details regarding the launch date and feature description
  • Screenshots of your application

Methods to improve traffic

With the landing page ready, a complete strategy is needed to improve the traffic. Some of the ways to obtain increased traffic comprise of

  • Adjust the costs of the marketing campaigns. 
  • Obtain the user number and focus on registered users
  • Start an Ad campaign 
  • Begin campaigns on social media

Competitors’App Analysis

This can help find various shortcomings in the application and thus improve the application’s quality.
Steps to be taken include

  • Search for identical apps
  • Analyze features to improve app performance
  • Identify most-used keywords
  • Go through recommendations in detail.

Brand Building

Brand building is vital to the success of the application. With the application ready with all its features, one needs to get involved in a brand-building that can help establish your reputation. Brand image makes you visible in the market. Proper visualization of the brand can help reduce the marketing budget to half the amount. Brand image management helps in better public approval.

Conclusion

Validation of app ideas forms a vital part of the Top App Development Companies process. In order to make your application unique, along with user requirements evolving technologies are provided along with validation results. One needs to start research, hire the experts, provide the initial idea and enable them in creating the ideal mobile application.

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